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HBW — Clarity for brands at a turning point
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. HBW — Clarity for brands at a turning point just got measured.
5/10 means HBW — Clarity for brands at a turning point is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About HBW — Clarity for brands at a turning point
HBW (How by why) is a Sydney-based brand and design practice led by Mark Blackler, working with founders, startups, and hospitality brands at moments where clarity matters most. Through strategy, identity, naming, storytelling, and design, we define what’s being built, why it exists, and how it lives in the world.
Key Topics
Details
Industry: Food & Beverage
howbywhy.comAI Visibility Breakdown
5
Structured Data
7
Content Structure
7
Entity Clarity
3
E-E-A-T Signals
6
Technical AEO
4
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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Your Ingredient Label Has a Story. Is Anyone Telling It?
Food is the most intimate purchase a person makes. You're deciding what goes into your body, what you feed your family, what aligns with your values. That decision deserves more than a label and a hope.
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Source & Attribution
Scored by Engagemii on July 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/howbywhy
Cite this score: Engagemii (2026). "AEO Score for HBW — Clarity for brands at a turning point." Retrieved from https://engagemii.com/aeo/brands/howbywhy
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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