▲ 5.9 since Jul 2026
#2,535 OF 1,953,806 IN MEDIA & ENTERTAINMENT
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AI Visibility Scorecard
How We Build This
howwebuildthis.substack.com · Media & Entertainment
Well-positioned for AI search. The breakdown below shows where How We Build This is still leaving points on the table.
AI engines read this profile 2 times
Claude · ChatGPT
#2,535 of 1,953,806 in Media & Entertainment for AI visibility
8
AEO Visibility
iVisible · 7.6/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About How We Build This
from our crawl and measurement
How We Build This is a business whose own site puts it this way: "A podcast about US movement building in the age of Trump. Click to read How We Build This, by May Boeve, a Substack publication with hundreds of subscribers." Its AI visibility score is 6.7 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found a sitemap. It is missing structured data describing the business, an llms.txt file and a heading structure that lays out what it offers.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
4
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
8
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
10
Press and news coverage.
Community
10
Forum and community discussion.
Social Mentions
10
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.6/10, How We Build This has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for How We Build This
Which AI engines already crawl you
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on September 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/howwebuildthis-substack
Cite this score: Engagemii (2026). "AEO Score for How We Build This." Retrieved from https://engagemii.com/aeo/brands/howwebuildthis-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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