AI Visibility Scorecard
H&R Block Tax Preparation
hrblock.com · Finance & Insurance
Well-positioned for AI search. The breakdown below shows where H&R Block Tax Preparation is still leaving points on the table.
AI engines read this profile 16 times
Claude · Meta AI · Perplexity · ChatGPT
#1,170 of 793,000 in Finance & Insurance for AI visibility
7
AEO Visibility
iVisible · 7.1/10
60
Muse Index Score
iAI agent readiness
Transactable · 60/100
12
AI Adoption
iBasic · 12/100
About H&R Block Tax Preparation
from our crawl and measurement
"File yourself online any time, on any device. Step-by-step guidance. Add expert tax help any time. Real time results." That is how H&R Block Tax Preparation of Sacramento, CA introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.
Our crawl found structured data on the page (Organization, Product), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited 5 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and AmazonBot (Alexa AI).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Good
Press and news coverage.
Community
Fair
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, H&R Block Tax Preparation has a working base to build on - fixable, and the signals above are where to start.
Frequently Asked Questions
Who qualifies for Free Online?
Approximately 52% of filers qualify for H&R Block Online Free Edition.
Is this your brand?
The exact fixes for H&R Block Tax Preparation
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 5, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/hrblock
Cite this score: Engagemii (2026). "AEO Score for H&R Block Tax Preparation." Retrieved from https://engagemii.com/aeo/brands/hrblock
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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