AI Visibility Scorecard
hurley.com · Fashion & Apparel
Well-positioned for AI search. Its weakest signals, E-E-A-T Signals, News Mentions and Community, are where Hurley still has room to grow.
AI engines read this profile 11 times
Claude · ChatGPT · Apple Intelligence · Meta AI
Top 1% in Fashion & Apparel for AI visibility
98
AI Naming Predictability
iAI names companies like this often · 98/100
Fashion & Apparel average 14
Top 1% of Fashion & Apparel
See what's behind this score →8.42
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in Fashion & Apparel average 4. Claim your page and Engagemii is your first.
See what's behind this score →50
Muse Index Score
iAI agent readiness
Transactable · 50/100
Fashion & Apparel average 24
See what's behind this score →0
from our crawl and measurement
"Surf, skate, and streetwear inspired by beach culture. Shop Hurley men’s and women’s apparel, boardshorts, tees, and hoodies built for movement, inspired by Southern California living." That is how Hurley introduces itself. Measured against the on-page and off-page signals AI engines rely on, it scores 8.42 out of 10, a strong showing.
Our crawl found structured data on the page (Organization, WebSite), an llms.txt file for AI models and a sitemap.
AI crawlers have read this profile 11 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and Applebot (Siri).
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Fair
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
-
Not yet measured.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 8.42/10, Hurley is well placed; the signals above show what is left to gain.
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for Hurley.
Hurley lists 1,000+ products, 799 in stock, priced 3.60 to 420.00.
The full list of every product we captured is in the product feed (JSON).
Scored by Engagemii on November 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/hurley
Cite this score: Engagemii (2026). "AEO Score for Hurley." Retrieved from https://engagemii.com/aeo/brands/hurley
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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