AI Visibility Scorecard
hurst-partners.com · Finance & Insurance
Borderline visible. AI bots can crawl MTGE, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#331,091 of 792,987 in Finance & Insurance for AI visibility
5
AEO Visibility
iBorderline · 4.7/10
30
Muse Index Score
iAI agent readiness
Agent-ready · 30/100
0
AI Adoption
iNone detected · 0/100
from our crawl and measurement
"MTGE are a fee free, mortgage and insurance brokers, we work closely with our clients to ensure they get the best possible policies." That is how MTGE introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, MTGE is crawlable but under-signaled - fixable, and the signals above are where to start.
How can we help?
Navigating the complexities of mortgages and insurance can be overwhelming for most. But with a combined experience of 75 years in the industry, our expert team is here to provide invaluable assistance in securing the best deals for you. Mortgages Insurance help to buy payback scheme
Is this your brand?
The exact fixes for MTGE
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The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on September 29, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/hurst-partners
Cite this score: Engagemii (2026). "AEO Score for MTGE." Retrieved from https://engagemii.com/aeo/brands/hurst-partners
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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