AI Visibility Scorecard
Iab
iab.com · Technology
Well-positioned for AI search. The breakdown below shows where Iab is still leaving points on the table.
AI engines read this profile 13 times
Claude · ChatGPT · Meta AI · Apple Intelligence
#13 of 2,705,505 in Technology for AI visibility
100
8
AEO Visibility
iVisible · 7.7/10
40
Muse Index Score
iAI agent readiness
Agent-ready · 40/100
8
AI Adoption
iBasic · 8/100
About Iab
from our crawl and measurement
Iab describes itself simply: "Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.7 out of 10.
Our crawl found structured data on the page (WebPage, BreadcrumbList, WebSite), an llms.txt file for AI models and a sitemap.
AI crawlers have visited 6 times in our tracking, including OAI-SearchBot (OpenAI), ClaudeBot (Anthropic) and GPTBot (ChatGPT).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Good
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Good
Press and news coverage.
Community
Fair
Forum and community discussion.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.7/10, Iab has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Iab
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/iab
Cite this score: Engagemii (2026). "AEO Score for Iab." Retrieved from https://engagemii.com/aeo/brands/iab
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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