IconPeak

What is IconPeak?

IconPeak is a mobile performance marketing company founded in 2017 that helps app developers, e-commerce brands, fintech companies, and iGaming operators acquire high-LTV users at scale. Specializing in user acquisition, creative intelligence, and iGaming marketing across 80+ markets, IconPeak engineers growth around lifetime value (LTV) from signal to scale.

What services does IconPeak offer?

IconPeak offers three core services: (1) Mobile User Acquisition — multi-channel performance marketing across 80+ markets combining programmatic, social, search, and OEM distribution; (2) Creative Intelligence — data-driven creative production producing 500+ assets per month including UGC, motion, static, and playable ads; (3) iGaming Performance Marketing — FTD-optimized acquisition for betting, casino, and fantasy platforms in regulated markets.

What is SmartIcon AI?

SmartIcon AI is IconPeak's proprietary autonomous creative optimization system that tests ad creative and app icon variants against live traffic, automatically promoting top-performing variants and eliminating underperformers around the clock — with no manual intervention required.

What markets does IconPeak operate in?

IconPeak operates across 80+ markets with particular expertise in MENA (Middle East & North Africa), LATAM (Latin America), APAC (Asia-Pacific), and Europe. The company has offices in Dubai (HQ & MENA), Lisbon (EU & Creative Hub), and Singapore (APAC Expansion).

How does IconPeak approach iGaming performance marketing?

IconPeak delivers FTD-optimized (first-time depositor) campaigns for betting, casino, and fantasy platforms. Campaigns are compliance-first for UKGC, MGA, and local regulators from day one. The company operates across MENA, LATAM, and APAC markets. IconPeak facilitates compliant campaign execution; clients are responsible for their own licensing.

What results has IconPeak achieved for clients?

IconPeak's 2025 portfolio averages include +38% ROAS lift, 92% client retention, and –27% CPI reduction across 80+ active markets. Notable results include: –15% blended CAC and +22% 90-day retention for a LATAM neobank via OEM pre-installs; 43,507 app installs and 1,081 FTDs for Tipico sportsbook in six months; and consistent CPA delivery for Facetune at $40 (US) and $30 (RoW).