AI Visibility Scorecard
idx.org · Real Estate
At 2.6/10, IDX/MLS by IDX Broker ® is close to invisible in AI search today. Most assistants will not cite it when asked about your category - fixable, and the signals below show exactly where to start.
AI engines read this profile 5 times
Claude · Meta AI · ShapBot
#94,333 of 721,387 in Real Estate for AI visibility
0
AI Naming Predictability
iRarely named · 0/100
More likely to be named than 92% of Real Estate companies
3
AEO Visibility
iNear-invisible · 2.6/10
70
Muse Index Score
iAI agent readiness
Transactable · 70/100
8
AI Adoption
iBasic · 8/100
from our crawl and measurement
"Display IDX real estate listings on Realtor websites and mobile devices with Internet Data Exchange (IDX) feeds provided by IDX Broker." That is how IDX/MLS by IDX Broker ® introduces itself. To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.6 out of 10.
Our crawl found structured data on the page (FAQPage, WebApplication), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Good
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Good
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 2.6/10, IDX/MLS by IDX Broker ® is crawlable but under-signaled - fixable, and the signals above are where to start.
What is IDX Broker?
IDX Broker is a leading IDX (Internet Data Exchange) and MLS listing solution for real estate agents, teams, brokers, and developers. It allows real estate professionals to display live MLS listing data directly on their own websites, with fully customizable search tools, lead capture features, and AI-powered engagement features.
Who is IDX Broker for?
IDX Broker is designed for individual real estate agents, agent teams, broker offices, and web developers who build real estate websites. Individual agents can add MLS search to an existing website or get a full turnkey website through IDX Broker Elite. Teams and brokerages get additional features like agent rosters, bio pages, and sophisticated lead routing.
How much does IDX Broker cost?
IDX Broker offers three plans. IDX Broker Core starts at $60 per month and includes essential MLS search, lead capture, interactive map search, and AI-driven automated emails. IDX Broker Engage starts at $99 per month and adds market reports, sold listing data, AI Smart Search, and AI Redesign.
Is IDX Broker compatible with my MLS?
IDX Broker covers hundreds of MLS data providers across the United States, Canada, and internationally. If your MLS is not currently listed, IDX Broker can add any new MLS — once credentials are received from the MLS, a new dataset can typically be live within 2–3 weeks. You can check coverage at idxbroker.com/idx_mls_coverage or contact the IDX Broker team at (541) 343-3912 to verify your specific MLS.
How quickly can I get IDX Broker set up on my website?
Setup time varies depending on your MLS and the plan you choose. For most supported MLSs, IDX Broker can have your listing data live and integrated relatively quickly after account creation and MLS credential approval. The IDX Broker team handles the technical connection to your MLS and provides support throughout the onboarding process. You can take a free 3-minute product tour to see the platform before signing up.
Is this your brand?
The exact fixes for IDX/MLS by IDX Broker ®
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ChatGPT doesn't crawl the web like Google does. When someone asks Claude about the best project management tools, the model isn't searching your website in real-time. It's pulling from training data that stopped months or years ago.
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Scored by Engagemii on August 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/idx-org
Cite this score: Engagemii (2026). "AEO Score for IDX/MLS by IDX Broker ®." Retrieved from https://engagemii.com/aeo/brands/idx-org
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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