Ignite X

Why is my company not showing up in AI platforms like ChatGPT and Claude?

Most brands, even established 20-year old brands, are invisible to AI search engines, and the reason is rarely about product quality or content volume. The most common causes are inconsistent brand signals across the internet, limited earned media coverage from authoritative third-party sources, content that is not structured for how AI engines process and attribute information, and weak presence on community platforms where AI engines source citations. In a recent audit of a B2B technology company, Ignite X found that the brand appeared in only 50% of purchase-intent queries across major AI p

How do AI engines decide which companies to recommend?

AI search engines evaluate brands across multiple dimensions when deciding who to cite in their responses. The primary factors include media authority, which measures how often your brand is mentioned in credible publications and by recognized experts. Cross-source consistency, which evaluates whether your brand information is consistent across the web. Entity clarity, which assesses whether AI systems can cleanly identify what your company does, who it serves, and how it differs from competitors. Community signals, which track brand presence and reputation on platforms like Reddit, GitHub, Qu

What do AI platforms use to determine brand credibility?

AI platforms assess brand credibility through six dimensions such as media authority (strength and recency of earned media coverage). AI visibility, which measures current citation presence across ChatGPT, Perplexity, Gemini, and Claude. Social proof such as customer reviews. Expert and founder authority, which evaluates the public credibility of company leadership. Community presence, tracking contributions and reputation on platforms AI engines frequently source such as Reddit and G2. And digital trust signals, such as message consistency, structured data, and verified profiles. Ignite X dev

What is machine relations?

Machine relations is an emerging communications discipline focused on how AI search engines perceive, evaluate, and cite your brand. Think of it as the AI equivalent of media relations. With media relations, you build relationships with journalists so your story gets told in the press. With machine relations, you build the kind of authority and credibility that makes AI engines want to cite you when someone asks a question your brand should be answering. The practice applies communications principles to AI platforms like ChatGPT, Perplexity, Gemini, and Claude, focusing on earned media authori