The choice point

"Discover how our methods, which include Functional Imagery Training can help you and your team make positive changes in behavior, decision-making, habits and culture for high-performance." That is how The choice point introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.2 out of 10.

On the page itself the strengths are clear: a clear heading structure, visible credibility markers, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a partly stated business identity. What holds it back is structured data describing the business.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). The site links to no social profiles, so there is nothing tying the brand to a wider presence. The business dates to 2021.