Microsoft Research

Microsoft Research is a business whose own site puts it this way: "Explore research at Microsoft, a site featuring the impact of research along with publications, products, downloads, and research careers." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 8.2 out of 10.

On the page itself the strengths are clear: a clear heading structure and sitemaps and entity links AI can follow. It is passable on basic crawler access. What holds it back is structured data describing the business, a clearly stated business identity and credibility markers like credentials or reviews.

Away from its own site, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

It does link out to several social profiles, which helps engines tie the brand together.