AI visibility score
4.7/ 10Fair

#25,531 of 738,818 in E-commerce

As of 2026-08-02 · Engagemii indexCheck another site →The index →

AI Visibility Scorecard

InstaFire

InstaFire

Unclaimed

instafire.com · E-commerce

Borderline visible. AI bots can crawl InstaFire, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.

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AI engines read this profile 5 times

Claude · ChatGPT · Apple Intelligence · Meta AI

#25,531 of 738,818 in E-commerce for AI visibility

12

AI Naming Predictability

i

Named occasionally · 12/100

Top 4% of E-commerce

5

AEO Visibility

i

Borderline · 4.7/10

40

Muse Index Score

i

AI agent readiness

Transactable · 40/100

0

AI Adoption

i

None detected · 0/100

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About InstaFire

from our crawl and measurement

"InstaFire is a safe and simple fire starter using wood pellets, parafin wax and volcanic rock that produces a 15 minute burn time and 30 year shelf life." That is how InstaFire introduces itself. When AI engines look at it, they find little to work with. It scores 4.7 out of 10.

Our crawl found structured data on the page (BreadcrumbList, WebSite, Organization), an llms.txt file for AI models and a sitemap.

AI crawlers have visited 2 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic).

Industry · E-commerce
Last scored · Aug 2, 2026

The 6 signals AI reads

Strong · Good · Fair · Weak

Structured Data

Fair

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Strong

Clear headings and answer-style content.

Entity Clarity

Good

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Weak

Experience, Expertise, Authority, Trust markers.

Technical AEO

Strong

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Fair

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Strong

Inbound links from other sites.

Domain Authority

Weak

Little domain authority yet.

Reference Presence

Weak

Not in AI knowledge graphs yet.

News & Press

Weak

No press coverage found yet.

Community

Weak

No community discussion yet.

Social Mentions

Weak

No social discussion found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, InstaFire is crawlable but under-signaled - fixable, and the signals above are where to start.

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From the blog

Which AI is actually reading your website?→Why your brand doesn't show up in ChatGPT answers→The complete AEO checklist for small business→What is AEO? The beginner's guide→See all posts→
Picked for InstaFire: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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Free signup unlocks the full article plus your personalized AEO fix list for InstaFire.

InstaFire lists 30 products, 30 in stock, priced 2.45 to 199.95.

Show all 30 products

Machine-readable copy: the product feed (JSON).

Source & Attribution

Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/instafire

Cite this score: Engagemii (2026). "AEO Score for InstaFire." Retrieved from https://engagemii.com/aeo/brands/instafire

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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