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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. IPA just got measured.
5/10 means IPA is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About IPA
The Institute of Practitioners in Advertising, incorporated by Royal Charter is the organisation behind the practitioners that make UK advertising what it is today. Every year we help more than 4,000 practitioners future-proof their careers through our Continuous Professional Development Programme. We don’t just keep their careers on track, we help them flourish. And through EffWorks we aim to provide the advertising and marketing industry with resources and tools to realise the potential of truly accountable and effective marketing. We use our knowledge of the industry to publish groundbreaking thought leadership. Day-to-day we are the go-to people on any agency-related query. So if you work in an agency we are automatically boosting your resources with our own. Which means that being a m
Key Topics
Details
Category: Media & Entertainment
ipa.co.ukAI Visibility Breakdown
1
Structured Data
8
Content Structure
6
Entity Clarity
6
E-E-A-T Signals
6
Technical AEO
4
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for IPA.
Source & Attribution
Scored by Engagemii on May 26, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/ipa-co-uk
Cite this score: Engagemii (2026). "AEO Score for IPA." Retrieved from https://engagemii.com/aeo/brands/ipa-co-uk
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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