AI Visibility Scorecard
jellycat.com · E-commerce
Somewhat visible. AI bots can read Official Jellycat Store, but it is missing signals that would get it named ahead of competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#14,259 of 739,305 in E-commerce for AI visibility
82
AI Naming Predictability
iNamed sometimes · 82/100
E-commerce average 18
Top 2% of E-commerce
See what's behind this score →5
-
Network Authority
iNot connected yet
E-commerce average 0.0
0 relationships · E-commerce average 9
See what's behind this score →0
0
from our crawl and measurement
Official Jellycat Store describes itself simply: "Welcome to the official online home of the softest stuffed toys. Sharing joy since 1999. Explore the collection of Loveable characters, Amuseables, and personalised gifts for...." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.7 out of 10, readable in places, missing in others.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Good
Press and news coverage.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 5.2/10, Official Jellycat Store has a working base to build on - fixable, and the signals above are where to start.
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When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
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Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/jellycat
Cite this score: Engagemii (2026). "AEO Score for Official Jellycat Store." Retrieved from https://engagemii.com/aeo/brands/jellycat
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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