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AI Visibility Scorecard
John Burn-Murdoch
johnburnmurdoch.substack.com · Technology
Somewhat visible. AI bots can read John Burn-Murdoch, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#180,081 of 2,623,115 in Technology for AI visibility
6.1
/10
AEO Score
About John Burn-Murdoch
from our crawl and measurement
John Burn-Murdoch is a business whose own site puts it this way: "Columnist and chief data reporter, the Financial Times. Click to read John Burn-Murdoch, a Substack with thousands of subscribers." As far as answer engines are concerned it may as well not exist yet: 1.6 out of 10.
Our crawl found a sitemap. It is missing structured data describing the business, an llms.txt file and a heading structure that lays out what it offers.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
4
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Trust
0
Little domain authority yet.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
10
Press and news coverage.
Community
10
Forum and community discussion.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.1/10, John Burn-Murdoch has a working base to build on - fixable, and the signals above are where to start.
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The exact fixes for John Burn-Murdoch
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Weekly ChatGPT & Claude citation tracking
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Source & Attribution
Scored by Engagemii on August 12, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/johnburnmurdoch-substack
Cite this score: Engagemii (2026). "AEO Score for John Burn-Murdoch." Retrieved from https://engagemii.com/aeo/brands/johnburnmurdoch-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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