Elara

What is Elara?

Elara is an AI-powered personal stylist that lives on your phone. Tell it the occasion and vibe - it builds complete outfits from clothes you already own, suggests what to shop when you have gaps, and gets sharper with every interaction. Your wardrobe is already full. Elara helps you actually use it.

How do I get started?

Download the Elara app on iOS, create an account, and complete a quick style survey - your preferred styles, favourite colors, sizes, and budget. Then upload your wardrobe using photos, shopping links, or receipts. Once your closet is in, you're ready to chat with your stylist. Download on theApp Store

How do I upload my wardrobe?

Three ways: take photos of individual/multiple items, paste product links from online stores, or forward purchase receipts. Elara reads the details automatically - brand, color, category - so you don't have to tag anything manually. The more you add, the better the outfits.

Is Elara available on Android?

Elara launched on iOS in April 2026. Android is on the roadmap - join the waitlist and we'll notify you the moment it's live. Join the Android Waitlist

How does Elara actually style me?

You describe what you need - "something for a date in SoHo, pastel, flowy" - and Elara assembles complete outfits from your closet. Each suggestion comes with a reason: why the pieces work together, why they fit the occasion. You can save looks, swap items, or ask for something entirely different. Every like, save, and wear feeds back into your style graph so the next suggestion is sharper.

What is the style graph?

The style graph is Elara's per-user taste fingerprint - a model built entirely from your interactions. Every outfit decision you make (like, dislike, save, wear) trains it. Over time it learns not just what you like but why you like it. No two style graphs are the same, and yours only gets sharper - never reset.

Can Elara suggest things to buy?

Yes - but only when your wardrobe has a real gap. If you describe an occasion and your closet doesn't quite cover it, Elara will surface shoppable picks that complement what you already own. Suggestions come from partner brand catalogs and are matched to your style profile, not broad search results.

What is virtual try-on?

Virtual try-on lets you preview how an outfit looks before you commit to wearing it or buying it. Tap "Try On" on any outfit suggestion and Elara renders a preview on your photo or an avatar. It costs 2 credits per try-on session.