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$180/m — What does 'm' stand for?

The 'M' = 1,000. $150/M equals $150 for 1,000 contacts (rows) of information on an XLS file. It does not stand for 'monthly cost.'

How often is your file updated?

We update our file every week of the year, adding roughly 40,000 new contacts each week. We also have our full database hard bounce verified and cleaned three times annually by a third-party industry leader in database hygiene.

Why is your pricing so much lower than MDR and similar companies?

We don't carry the overhead and moving parts that our competitors do, and those savings are passed directly to our customers. There are no minimum orders, no additional charges for data selects, and no file delivery fees. All data is always unlimited-use for 12 months.

Do you have a minimum order amount?

No minimum orders or dollar amounts. We also provide an automated file suppression at no cost.

How many hard bounces should I expect?

This can vary by demographics and job titles, but we never expect more than a 2-3% hard bounce rate on average. Any hard bounces exceeding 3% will be credited to the user's account (applies to the first email deployment of the leased file within 20 days of receipt). Choosing your email deployment provider carefully is critical. Platforms like Constant Contact and Mailchimp often yield lower deliverability for institutional domains. We recommend a more boutique, specialized deployment company.

How is the data file sent and in what format?

The XLS or CSV file (depending on size) is automatically sent to your K12 Data account. This generally takes 1-3 minutes from the time of purchase when a credit card is used. If Invoice is selected as the payment method, we will release the file manually. Log into your K12 Data account, refresh your browser, and look for the download icon to access your file.

At the end of the 12-month lease, do I have to purge all leased data, including new customers I acquired?

No. Customers you have acquired through direct interaction from using our data are yours to keep. If you had interaction with a contact (a reply, phone call, or purchase), you may add them to your house file. A simple email open alone does not constitute use of the data as a house file beyond the lease period.

Are the email addresses from the institutions?

Yes. 99.8% of the email addresses are institutional (e.g., @bay.k12.fl.us, .org, .edu). Less than 0.02% are non-institutional emails (e.g., @gmail, @hotmail).