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AI Visibility Scorecard
KAYAK
kayak.com · Travel & Hospitality
Somewhat visible. AI bots can read KAYAK, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 31 times
Meta AI · Claude · ChatGPT · Apple Intelligence
#83,317 of 432,243 in Travel & Hospitality for AI visibility
5.5
/10
AEO Score
About KAYAK
from our crawl and measurement
KAYAK describes itself simply: "KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars." When AI engines look at it, they find little to work with. It scores 4.7 out of 10.
Our crawl found structured data on the page (Website, Organization, FAQPage), an llms.txt file for AI models and a sitemap.
AI crawlers have visited 11 times in our tracking, including Applebot (Siri), OAI-SearchBot (OpenAI) and ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
7
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
9
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
6
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
5
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.5/10, KAYAK has a working base to build on - fixable, and the signals above are where to start.
Frequently Asked Questions
How do I find travel deals on KAYAK?
Simply use one of our travel search engines to scan for prices gathered from hundreds of travel sites. KAYAK’s search results pages have loads of filter options to help you find deals, discover exactly what you’re looking for and make booking seamless. Plus, there’s no extra fee from KAYAK.
What makes KAYAK a great travel app?
On the KAYAK app for iOS and Android you’ll find all the great travel offers found on the website and much more. There are special mobile rates and app only deals that allow you to save even more money. Plus, you can get notifications straight to your phone letting you know when prices for your next trip have dropped. But the KAYAK app is much more than just a travel app. Use the Trips function to manage your travel itinerary and get up to date status alerts on flights, check-in changes and to store your boarding pass. Even if you’re in the middle of nowhere on your travels, you can still acce
How can I use KAYAK to manage my travel bookings?
KAYAK Trips creates a travel itinerary for you that will give you flight status alerts, can be shared with friends and more. Simply forward your booking confirmations to [email protected] or use the KAYAK app and sync your email account to keep all your travel plans organized in one app, even if you didn’t book with KAYAK. You can share your holiday plans with friends and family and also check out your travel stats for past vacations, like how far you’ve traveled, your most popular cities and how many times you’ve traveled around the world. Even if you don’t have signal, don’t worry, as you can
What are KAYAK Price Alerts?
Instead of manually checking back in on the price of your next flight or stay, let KAYAK do the hard work for you with KAYAK Price Alerts. Once you’ve saved your search, our data will determine how the price will rise or fluctuate over the coming days. You’ll then get a push notification letting you know when’s the perfect time to book.
Is this your brand?
The exact fixes for KAYAK
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for KAYAK.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/kayak
Cite this score: Engagemii (2026). "AEO Score for KAYAK." Retrieved from https://engagemii.com/aeo/brands/kayak
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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