AI Visibility Scorecard
Keaton Armstrong
keatonarmstrong.substack.com · Travel & Hospitality
Borderline visible. AI bots can crawl Keaton Armstrong, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#9,177 of 457,206 in Travel & Hospitality for AI visibility
7
5
AEO Visibility
iBorderline · 4.7/10
0
Muse Index Score
iAI agent readiness
Not agent-ready · 0/100
0
AI Adoption
iNone detected · 0/100
About Keaton Armstrong
from our crawl and measurement
"Navigations through the world with my own feet. Journey before destination. Click to read The Wayfarer, by Keaton Armstrong, a Substack publication. Launched 2 years ago." That is how Keaton Armstrong introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
The site is missing structured data describing the business, an llms.txt file and a sitemap.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Weak
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Strong
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, Keaton Armstrong is crawlable but under-signaled - fixable, and the signals above are where to start.
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The exact fixes for Keaton Armstrong
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on August 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/keatonarmstrong-substack
Cite this score: Engagemii (2026). "AEO Score for Keaton Armstrong." Retrieved from https://engagemii.com/aeo/brands/keatonarmstrong-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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