#1,378,170 OF 2,701,012 IN TECHNOLOGY
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AI Visibility Scorecard
KeepOrRefi
keeporrefi.com · Technology
Borderline visible. AI bots can crawl KeepOrRefi, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#1,378,170 of 2,701,012 in Technology for AI visibility
5
AEO Visibility
iBorderline · 4.5/10
75
Muse Index Score
iAI agent readiness
Transactable · 75/100
0
AI Adoption
iNone detected · 0/100
About KeepOrRefi
from our crawl and measurement
KeepOrRefi describes itself simply: "Free, independent weekly mortgage-rate verdicts: KEEP or REFI." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.5 out of 10.
Our crawl found structured data on the page (Organization, WebSite, WebApplication), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Strong
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.5/10, KeepOrRefi is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
How does the verdict work?
Most refinance advice uses the "1% rule": refinance when rates drop one point below yours. Research says that rule is wrong for most people.
How big a rate drop do you need?
Bigger loans need smaller drops. Per the NBER model — using typical estimated closing costs, a ~7-year expected stay, and no mortgage-interest deduction (most households take the standard deduction) — the rate drop that justifies refinancing looks like this: Computed with the Agarwal–Driscoll–Laibson model; closing costs estimated as $2,000 + 0.75% of balance.
What are mortgage rates right now?
For the week of July 23, 2026: the average 30-year fixed is 6.58% and the 15-year fixed is 5.96% (Freddie Mac Primary Mortgage Market Survey). Over the past 18 months the 30-year has ranged from roughly 5.98% to 6.95%, touching its low in early 2026 — a dip that briefly put nearly 5 million homeowners "in the money" for a refinance (ICE Mortgage Monitor).
Is this your brand?
The exact fixes for KeepOrRefi
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for KeepOrRefi.
Source & Attribution
Scored by Engagemii on August 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/keeporrefi
Cite this score: Engagemii (2026). "AEO Score for KeepOrRefi." Retrieved from https://engagemii.com/aeo/brands/keeporrefi
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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