Kell Inkston - Official website for fantasy and sci-fi author Kell Inkston

Kell Inkston is a business whose own site puts it this way: "Purchase books and read the latest blogs from fantasy author Kell Inkston. Featuring news and deep dives into the world and characters from series such as The Courts Divided, Substation 7." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.

On the page itself the strengths are clear: a clear heading structure and crawler access and the files AI engines look for. It is passable on a partly stated business identity and partial sitemap and link coverage. What holds it back is structured data describing the business and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.