AI Visibility Scorecard
kelpiewater.com · Other
Borderline visible. AI bots can crawl KELPIE WATER, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
<1
4
AEO Visibility
iBorderline · 4/10
30
Muse Index Score
iAI agent readiness
Transactable · 30/100
0
AI Adoption
iNone detected · 0/100
from our crawl and measurement
Kelpie. describes itself simply: "Kelpie reads your suburb’s official water report and matches the right filter, whole-house, shower and reverse osmosis, installed. Free report in 60 seconds, no email." When AI engines look at it, they find little to work with. It scores 4.0 out of 10.
Our crawl found structured data on the page (Organization) and a readable heading structure. It is missing an llms.txt file and a sitemap.
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4/10, KELPIE WATER is crawlable but under-signaled - fixable, and the signals above are where to start.
Which suburb are you in?
Postcode covers a few, pick yours for a more personal report. Skip this One moment
Why do homes switch?
Usually one thing starts it. Dry skin, a glass that tastes off, a kettle full of scale. Then the rest follows. + SkinChlorine out of the shower. Skin stops feeling tight after you dry off. + HairSofter water, so hair holds its moisture and colour. + CookingTea, coffee and stock without the chlorine edge. + DrinkingFluoride and PFAS out of the glass. Water that tastes of nothing.
It started with a question nobody would answer straight. What's actually in our water?
The answer existed. It was in our water supplier's annual report, long, technical and published where nobody looks. So we read it. Then we read the rules behind it: in Europe and the US, drinking-water limits are law. Here, they're guidelines.Kelpie reads your suburb's report and fits the filter that matches it. Nothing off the shelf.Thomas.Founder, KelpieWhy we startedSee the certifications The paperwork
Is this your brand?
The exact fixes for KELPIE WATER
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The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on October 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/kelpiewater
Cite this score: Engagemii (2026). "AEO Score for KELPIE WATER." Retrieved from https://engagemii.com/aeo/brands/kelpiewater
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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