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AI Visibility Scorecard

Tom's Trading Post

Name: Tom's Trading Post - AI Visibility Score
Creator: Engagemii
Published: 2026-08-10T15:51:10.179Z
License: https://creativecommons.org/licenses/by/4.0/

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kerolanterns.com · E-commerce

Borderline visible. AI bots can crawl Tom's Trading Post, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.

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Monitoring for AI engine activity

In the Engagemii AEO index

#472,012 of 605,246 in E-commerce for AI visibility

3.4

/10

AEO Score

About Tom's Trading Post

from our crawl and measurement

"Quality kerosene lanterns, stoves, and replacement parts. Your one stop online shop for camping and emergency preparedness." That is how Tom's Trading Post Tom's Trading Post introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.2 out of 10.

Our crawl found structured data on the page (Organization), an llms.txt file for AI models and a sitemap.

Industry · E-commerce

Last scored · Aug 10, 2026

The 6 signals AI reads

Higher is better · 0-10

Structured Data

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Clear headings and answer-style content.

Entity Clarity

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Experience, Expertise, Authority, Trust markers.

Technical AEO

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Inbound links from other sites.

Domain Trust

Little domain authority yet.

Entity Presence

Not in AI knowledge graphs yet.

News Mentions

No press coverage found yet.

Community

No community discussion yet.

No Reddit mentions found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.4/10, Tom's Trading Post is crawlable but under-signaled - fixable, and the signals above are where to start.

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Weekly ChatGPT & Claude citation tracking

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From the blog

Which AI is actually reading your website?→Why your brand doesn't show up in ChatGPT answers→The complete AEO checklist for small business→What is AEO? The beginner's guide→See all posts→

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Source & Attribution

Scored by Engagemii on August 10, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/kerolanterns

Cite this score: Engagemii (2026). "AEO Score for Tom's Trading Post." Retrieved from https://engagemii.com/aeo/brands/kerolanterns

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.