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AI Visibility Scorecard
The Kerr Report
kerr.substack.com · Education
Somewhat visible. AI bots can read The Kerr Report, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#26,870 of 917,539 in Education for AI visibility
6.7
/10
AEO Score
About The Kerr Report
from kerr.substack.com
A newsletter with a mix of athletics, education and smart news analysis. Chicagoland. Click to read The Kerr Report, by Jon Kerr, a Substack publication with thousands of subscribers.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
4
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
8
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
10
Press and news coverage.
Community
10
Forum and community discussion.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.7/10, The Kerr Report has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for The Kerr Report
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/kerr-substack
Cite this score: Engagemii (2026). "AEO Score for The Kerr Report." Retrieved from https://engagemii.com/aeo/brands/kerr-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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