KRO Consultancy

So why is getting them to engage becoming the real problem?

Technology has made reaching prospects easier than ever.But it’s also made it easier for everybody else to reach them.The internet increased the number of sales approaches.Automation multiplied them.And AI is now making it possible to research, personalise and deliver those approaches at a scale we’ve never seen before.We’re getting better at reaching prospects at exactly the same time they’re getting better at.

If you could choose the companies you'd most like to build relationships with over the next 12 months, who would they be?

They might include companies you’ve never approached.Companies that ignored previous approaches.Relationships you’ve struggled to start.Companies you’ve lost to competitors.Or simply valuable prospects that deserve far more individual attention than conventional prospecting makes practical.Those are the companies we’re interested in.Not the greatest number of leads.The right relationships with the right people in.

Who Would Your 100 Be?

If there are companies your business would particularly like to win, we’d be interested in understanding who they are and what one of those relationships could be worth.Because you don’t necessarily need hundreds of new customers for this approach to make commercial sense.Sometimes a small number of the right relationships can change the economics completely.