Københavns Universitet

Københavns Universitet is a business whose own site puts it this way: "Københavns Universitet er med cirka 40.000 studerende og 9.000 medarbejdere en af Nordens største forsknings- og uddannelsesinstitutioner." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.

On the page itself the strengths are clear: a clear heading structure and crawler access and the files AI engines look for. It is passable on partial sitemap and link coverage. What holds it back is structured data describing the business, a clearly stated business identity and credibility markers like credentials or reviews.

Away from its own site, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage and people discuss it in places AI engines read. Beyond that, almost no other sites link to it and it does not come up on Reddit.

It does link out to several social profiles, which helps engines tie the brand together.