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What is Generative AI?

Generative AI isn’t just AI. AI is a broad term for a plethora of machines and programs. Generative AI is a specialized type of AI focused on new content creation. According to IBM, Generative AI is artificial intelligence that can create original content such as text, images, video, audio, or software code in response to a user’s prompt or request. Think of it as a violin.

How does it work?

Generative AI primarily operates through a cycle of three stages: Training, Tuning, and Generation/Evaluation. Generative AI is not a human, and will never think like one. Instead, it focuses on pattern recognition. It analyzes data and identifies intricate patterns within said data. Based on these patterns, it will predict the next likely element, generating content.

What is it used for?

Generative AI is used by many for a multitude of different things. It is used as a research tool, text and chatbot generator, image/video creation, write and correct code, conversation, edit/revise content, information summary, etc. Generative AI is often used in healthcare systems, media, financial services, manufacturing, software development, and advertising/marketing.

Where does misinformation and Generative AI meet?

Generative AI comes with a lot of benefits, it can also be incredibly harmful. While it’s hard to pinpoint how much misinformation is spread through Gen AI, we know it’s happening on a massive global scale. Gen AI, which fuels misinformation through its low-cost, persuasive, and mass-spread content. Generative AI is continuously expanding and improving its content quality.