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AI Visibility Scorecard
Macfarlane Packaging
lanepackaging.com · E-commerce
Borderline visible. AI bots can crawl Macfarlane Packaging, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#255,777 of 533,082 in E-commerce for AI visibility
4.5
/10
AEO Score
About Macfarlane Packaging
from our crawl and measurement
Macfarlane Packaging is a Coventry business whose own site puts it this way: "Macfarlane Packaging is the UK & Ireland's largest packaging supplier, here to help with your packaging materials. Shop our range or get packaging advice." When AI engines look at it, they find little to work with. It scores 4.5 out of 10.
Our crawl found structured data on the page (WebSite, Organization) and a readable heading structure. It is missing an llms.txt file and a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Trust
0
Little domain authority yet.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.5/10, Macfarlane Packaging is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Macfarlane Packaging
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The $4.6 Trillion Problem Every E-Commerce Brand Ignores
Here's a number that should keep every e-commerce founder up at night: $4.6 trillion.
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Source & Attribution
Scored by Engagemii on August 6, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/lanepackaging
Cite this score: Engagemii (2026). "AEO Score for Macfarlane Packaging." Retrieved from https://engagemii.com/aeo/brands/lanepackaging
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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