AI visibility score
5.2/ 10Fair

#45,531 of 208,332 in Beauty & Personal Care

As of 2026-08-29 · Engagemii indexCheck another site →The index →

AI Visibility Scorecard

Lanocreme: New Zealand's Best Lanolin Beauty & Skincare Brand

Lanocreme: New Zealand's Best Lanolin Beauty & Skincare Brand

Unclaimed

lanocreme.com · Beauty & Personal Care

Somewhat visible. AI bots can read Lanocreme: New Zealand's Best Lanolin Beauty & Skincare Brand, but it is missing the structured signals that push citation rate above competitors.

AI engines read this profile 1 times

Claude

#45,531 of 208,332 in Beauty & Personal Care for AI visibility

5

AEO Visibility

i

Borderline · 5.2/10

45

Muse Index Score

i

AI agent readiness

Agent-ready · 45/100

0

AI Adoption

i

None detected · 0/100

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About Lanocreme: New Zealand's Best Lanolin Beauty & Skincare Brand

from our crawl and measurement

Lanocreme: New Zealand's Best Lanolin Beauty & Skincare Brand is a business whose own site puts it this way: "Lanocreme is the original and iconic leading Lanolin skincare brand. Made in New Zealand From Ethically Sourced & Premium Grade Lanolin and bringing you natural and native beauty and." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.2 out of 10, readable in places and missing in others.

Our crawl found structured data on the page (Organization, WebSite), an llms.txt file for AI models and a sitemap.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).

Industry · Beauty & Personal Care
Last scored · Aug 29, 2026

The 6 signals AI reads

Strong · Good · Fair · Weak

Structured Data

Good

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Good

Clear headings and answer-style content.

Entity Clarity

Good

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Weak

Experience, Expertise, Authority, Trust markers.

Technical AEO

Strong

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Good

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Weak

No inbound links found yet.

Domain Authority

Weak

Little domain authority yet.

Reference Presence

Weak

Not in AI knowledge graphs yet.

News & Press

Weak

No press coverage found yet.

Community

Weak

No community discussion yet.

Social Mentions

Weak

No social discussion found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.2/10, Lanocreme: New Zealand's Best Lanolin Beauty & Skincare Brand has a working base to build on - fixable, and the signals above are where to start.

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Picked for Lanocreme: New Zealand's Best Lanolin Beauty & Skincare Brand: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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Source & Attribution

Scored by Engagemii on August 29, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/lanocreme

Cite this score: Engagemii (2026). "AEO Score for Lanocreme: New Zealand's Best Lanolin Beauty & Skincare Brand." Retrieved from https://engagemii.com/aeo/brands/lanocreme

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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