learningseo

What's SEO?

SEO, or Search Engine Optimization, is a practice that involves enhancing a website’s technical configuration, content, and backlinks -among other aspects- to make it more visible in search engine results pages (SERPs). The primary goal is to improve a website’s ranking, so it appears among the top results when users search for relevant information, product, or services; and as a consequence, grow its traffic and conversions or sales.

Can I learn SEO on my own?

Although it’s always easier to learn anything when someone with experience is guiding you, it’s feasible to learn SEO on your own and that is the reason why LearningSEO.io was created: to facilitate the self-learning SEO journey of newcomers through reliable free resources that can be read or watched in a logical order to better understand the concepts and putting them into practice. It’s also highly advisable to test while learning, by putting into practice what you learn on your own site, even if you build a simple one with no-code tools for this purpose.

Is SEO in demand?

Yes, SEO is in demand in 2023. This demand is evident in several ways: 68% of online experiences begin with a search engine (1), the SEO industry was predicted to reach $77.6 billion in 2023 (2) and demand for SEO services continues to grow. In the US, the demand peaked in December 2022, and key search phrases showing significant growth include “seo local,” “seo agency,” “seo content,” “seo consultant,” and “seo analytics” (3).

Does SEO require coding?

SEO doesn’t require coding, but understanding some basic elements of Web coding -HTML and JS- that affect the capacity of search engines to access your content and rank it, can certainly help you, especially when doing technical SEO. You have reliable HTML & CSS resources, as well as JavaScript guides in the “complement your SEO” section.

Does Google offer an SEO Certification?

No, Google doesn’t have an official SEO certification. They offer guides and best practices but don’t provide SEO certifications.

Can you make money doing SEO?

Yes. SEO offers diverse career opportunities, from working in-house to taking on clients or starting and growing your own websites. There is an important demand for SEO specialists too: As of 2023, there are 7430 SEO jobs listed in the United States on Glassdoor, indicating substantial demand for these skills in the job market. According to ZipRecruiter, as of May 2023, the average annual pay for an SEO Specialist in the United States is $64,172.

In what order should you go through the SEO roadmap?

For SEO Beginners Looking to Start Learning: If you’re just starting to learn SEO, begin with the first phase “Learn SEO Basics” which teaches about the main concepts and areas that influence SEO, what are search engine crawlers and how they work, what are title tags, what is an internal link, what impact search rankings, what doesn’t affect search results, how to identify relevant keywords with keyword research tools, how to optimize relevant content, what is link building and what link metrics to pay attention to, and more start with your understanding of SEO and most common SEO issues. Then

Should you go through all the areas and resources of the SEO Roadmap to learn SEO?

I’ve been also asked if I recommend reading all the SEO roadmap resources and go through all the different areas to better learn SEO or if it’s ok to just pick some of them to pick up the SEO basics and a few SEO techniques to start with. As you can see in the answer I gave to the question above about “In what order should I go through the SEO roadmap”, there’s value in each one of these areas to become a well-rounded successful SEO that understands all the needed aspects to grow Websites organic search traffic, although depending on what you want to specialize on, you might want to decide to