AI Visibility Scorecard
Custom Pet Gear
ledandcollared.com · Pet Care
At 2.15/10, Custom Pet Gear is near-invisible in AI search today. Most AI engines will not name it when asked about its category. The weakest signals are E-E-A-T Signals, Backlinks and Domain Authority. That is fixable, and the signals below show where to start.
AI engines read this profile 2 times
Claude
Top 25% in Pet Care for AI visibility
19
AI Naming Predictability
iRarely named · 19/100
Pet Care average 14
Top 29% of Pet Care
See what's behind this score →2.15
-
Network Authority
iNot connected yet
0 relationships on record. Businesses average 3. Claim your page and Engagemii is your first.
See what's behind this score →35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
Pet Care average 21
See what's behind this score →0
About Custom Pet Gear
from our crawl and measurement
Custom Pet Gear is a Wellington, Wellington business whose own site puts it this way: "Handcrafted, customisable pet gear made in New Zealand, durable, waterproof BioThane collars, leads, harnesses and tags for dogs and cats." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 2.15 out of 10.
Our crawl found structured data on the page (Organization, OnlineStore, WebSite) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have read this profile 2 times in our tracking, including ClaudeBot (Anthropic).
- Company ·
- Custom Pet Gear
- Website ·
- ledandcollared.com
- Industry ·
- Pet Care
- Location ·
- Wellington
- Site status ·
- Live (The website showed an active business site when last checked (Nov 1, 2026).)
- Last scored ·
- Nov 9, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Strong
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
-
Not yet measured.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 2.15/10, Custom Pet Gear is near-invisible to AI engines today. That is fixable, and the signals above are where to start.
Frequently Asked Questions
Why Led & Collared®?
CustomisedCustomisation & personalisation choices that enable creativity, style and uniqueness.FunctionalPractical products that prioritise safety, security and useability.DurableRobust, reliable and long-lasting products handcrafted
What makes us different?
When you buy from us, you won't experience leads that unexpectedly unclip, name tags that fall off or collars that smell like 'wet dog'. And you won't end up buying something that you don't like the look of or waiting months for your goodies to arrive. We'll deliver robust, safe and beautiful pet products right to your door, with only days to wait.
Why your brand doesn't show up in ChatGPT answers (and how to fix it)
ChatGPT doesn't crawl the web like Google does. When someone asks Claude about the best project management tools, the model isn't searching your website in real-time. It's pulling from training data that stopped months or years ago.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for Custom Pet Gear.
Source & Attribution
Scored by Engagemii on November 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/ledandcollared
Cite this score: Engagemii (2026). "AEO Score for Custom Pet Gear." Retrieved from https://engagemii.com/aeo/brands/ledandcollared
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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