Luke Shankula

Who is Luke Shankula?

I am the founder of Direct Authority AI and the creator of Duplico. I teach loan officers how to use AI to grow their business without sounding like a robot. I speak at mortgage industry conferences, host a monthly AI summit, and I am based in San Diego with my wife and four kids.

What is Direct Authority AI?

It is a coaching community for loan officers. 200+ members. We do twice-weekly live coaching calls, have a full course library, a private community, and every member gets access to Duplico. The focus is on four things: getting visible, getting agent partners, getting efficient, and getting skilled with AI. $97 a month.

What topics do you speak about?

Three main keynotes. "Your Humanness Is Your Moat" is about why your authentic voice is the only thing AI cannot replicate. "Clone Yourself Without Losing Yourself" is a hands-on workshop where people actually build content in the room. "From AI Slop to Authority" is a tactical deep-dive on what makes AI content trustworthy versus forgettable.

What is the Monthly AI Summit?

It is a free monthly AI training for mortgage professionals. 600+ people register each month. I cover what is new in AI, do live demonstrations, and answer questions. No pitch, no upsell during the event.

How does Duplico work?

You do a voice interview. Duplico learns how you actually talk. Then the 50+ tools inside it create content that sounds like you, not like ChatGPT. It is included with every Direct Authority AI membership.

How do I book you to speak?

Go to the speaking page and fill out the booking form. I do keynotes (45-60 min), workshops (60-90 min), and virtual presentations. I will get back to you within 48 hours.