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AI Visibility Scorecard
Mutual
madebymutual.com · Technology
Somewhat visible. AI bots can read Mutual, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 3 times
Claude · Apple Intelligence
#311,150 of 2,641,189 in Technology for AI visibility
5.8
/10
AEO Score
About Mutual
from our crawl and measurement
"Mutual is a UK Craft CMS design and development agency. For ten years we've built websites that help organisations stand out." That is how Mutual introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.8 out of 10, readable in places and missing in others.
Our crawl found structured data on the page (WebSite, ProfessionalService, Organization), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
4
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
9
Inbound links from other sites.
Domain Authority
3
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.8/10, Mutual has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Mutual
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Mutual.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/madebymutual
Cite this score: Engagemii (2026). "AEO Score for Mutual." Retrieved from https://engagemii.com/aeo/brands/madebymutual
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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