AI Visibility Scorecard
makara.com · Finance & Insurance
Borderline visible. AI engines can read Crypto Investing by Betterment, but Domain Trust, News Mentions and Community are weak, so it is at real risk of being skipped when buyers ask ChatGPT, Claude or Perplexity for a recommendation.
AI engines read this profile 46 times
Meta AI · Claude · ChatGPT · Perplexity
Top 5% in Finance & Insurance for AI visibility
74
AI Naming Predictability
iNamed occasionally · 74/100
Finance & Insurance average 12
Top 1% of Finance & Insurance
See what's behind this score →4.46
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in Finance & Insurance average 1. Claim your page and Engagemii is your first.
See what's behind this score →30
Muse Index Score
iAI agent readiness
Agent-ready · 30/100
Finance & Insurance average 16
See what's behind this score →0
from our crawl and measurement
Crypto Investing by Betterment is a New York, NY business whose own site puts it this way: "We’re here to be your crypto guide with expert-built portfolios, in-depth resources, and a secure, simple investing experience." Its AI visibility score is 4.46 out of 10: the engines can find it, but they do not have much to hold on to.
On its own pages the site does well on structured data describing the business, a clear heading structure, a clearly stated business identity and sitemaps and entity links AI can follow. It is passable on a few credibility markers and basic crawler access.
Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established and there is little discussion of it. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.
AI crawlers have read this profile 46 times in our tracking, including Meta AI, ClaudeBot (Anthropic) and GPTBot (ChatGPT). It does link out to several social profiles, which helps engines tie the brand together.
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Good
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
-
Not yet measured.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 4.46/10, Crypto Investing by Betterment is borderline: readable but under-signaled. That is fixable, and the signals above are where to start.
Why invest in crypto with us?
Get easy exposure to the two largest and widely traded cryptocurrencies, Bitcoin and Ethereum, with the convenience and familiarity of exchange-traded funds (ETFs). Crypto made convenient. Investing in crypto ETFs lets you tap the market without the hassle of direct ownership or trading. Automated rebalancing.
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for Crypto Investing by Betterment.
Scored by Engagemii on November 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/makara
Cite this score: Engagemii (2026). "AEO Score for Crypto Investing by Betterment." Retrieved from https://engagemii.com/aeo/brands/makara
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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