AI Visibility Scorecard
MakeMyRates
makemyrates.com · Finance & Insurance
Borderline visible. AI bots can crawl MakeMyRates, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#477,926 of 792,999 in Finance & Insurance for AI visibility
31
AI Naming Predictability
iSometimes named · 31/100
4
AEO Visibility
iBorderline · 4.2/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About MakeMyRates
from our crawl and measurement
"Independent Canadian insurance brokerage service connecting consumers with auto and home insurance solutions from represented carriers." That is how MakeMyRates of Toronto, ON introduces itself. When AI engines look at it, they find little to work with. It scores 4.2 out of 10.
Our crawl found structured data on the page (InsuranceAgency), a sitemap and a readable heading structure. It is missing an llms.txt file.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.2/10, MakeMyRates is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
Why Compare With MakeMyRates?
We prioritize clarity, client advocacy, and straightforward insurance advice. Market Comparison Evaluate available coverage terms and pricing across represented Canadian underwriters rather than being limited to a single captive formula. Broker Guidance Work with an independent broker who helps clarify deductible options, mandatory coverages, and available discount opportunities.
Is this your brand?
The exact fixes for MakeMyRates
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for MakeMyRates.
Source & Attribution
Scored by Engagemii on October 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/makemyrates
Cite this score: Engagemii (2026). "AEO Score for MakeMyRates." Retrieved from https://engagemii.com/aeo/brands/makemyrates
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform