Making Ways

Making Ways is a business whose own site puts it this way: "A multimedia care collective making ways for scientific and philosophical collaboration across the usual boundaries of academia and everyday life, navigating complexity through paradox." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.5 out of 10.

On the page itself the strengths are clear: a clear heading structure and crawler access and the files AI engines look for. What holds it back is a clearly stated business identity, sitemaps and entity links AI can follow, structured data describing the business and credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it and the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.