▲ 5.0 since Jul 2026
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AI Visibility Scorecard
Making It Up
makingituptech.substack.com · Other
Somewhat visible. AI bots can read Making It Up, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 2 times
Claude · ChatGPT
7
AEO Visibility
iVisible · 6.7/10
0
Muse Index Score
iAI agent readiness
Not agent-ready · 0/100
0
AI Adoption
iNone detected · 0/100
About Making It Up
from our crawl and measurement
Making It Up describes itself simply: "Tech, mostly AWS. Occasionally other fluff. Click to read Making It Up, by Dakota Lewallen, a Substack publication. Launched 4 years ago." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places, missing in others.
What holds it back is structured data describing the business, an llms.txt file, a sitemap, the first things an answer engine looks for.
AI crawlers have visited the site once in our tracking, so the engines are already looking.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Weak
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Strong
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.7/10, Making It Up has a working base to build on - fixable, and the signals above are where to start.
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The exact fixes for Making It Up
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/makingituptech-substack
Cite this score: Engagemii (2026). "AEO Score for Making It Up." Retrieved from https://engagemii.com/aeo/brands/makingituptech-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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