Marlous Kusters — Freelance Creative Producer based in Amsterdam

"Marlous Kusters Freelance Creative Producer based in Amsterdam with more than 12 years of industry experience working with international clients like The Fabricant, Wieden+Kennedy." That is how Marlous Kusters Freelance Creative Producer based in Amsterdam introduces itself. To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.4 out of 10.

On the page itself the strengths are clear: a clear heading structure. It is passable on partial sitemap and link coverage. What holds it back is a clearly stated business identity, structured data describing the business, credibility markers like credentials or reviews and the technical files AI engines look for, such as llms.txt or an open robots.txt.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.