McRales

What does McRales do?

McRales is a Pittsburgh-based commerce architecture agency that designs, builds, and maintains revenue-generating digital systems for small and mid-market businesses. That includes Square commerce builds, Shopify Plus implementations, and Wix/BentoBox hospitality systems — all delivered with onshore U.S. project management.

Where is McRales located?

McRales is headquartered in Pittsburgh, Pennsylvania, and serves clients across the United States. All project management is handled onshore with U.S.-based infrastructure.

What types of businesses does McRales work with?

McRales works with hospitality businesses, retail stores, B2B service firms, appointment-based service providers, and businesses looking to automate email marketing and lead nurturing workflows.

What platforms does McRales build on?

McRales builds on Square, Wix, BentoBox, Shopify, and Shopify Plus. Platform selection is based on your business model, revenue stage, and growth goals — not a default recommendation.

How does the McRales Build Method work?

The Build Method is a 5-phase framework: Discover, Architect, Build, Launch, and Optimize. New builds complete in 2–4 weeks. Optimization and growth projects complete in 4–8 weeks.

Can McRales help Pittsburgh businesses set up Square or Shopify?

Yes. McRales specializes in Square and Shopify builds for Pittsburgh-area hospitality, retail, and service businesses — and for national clients who need onshore U.S. delivery and data sovereignty.