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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Merc just got measured.
4.3/10 means Merc is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About Merc
The official shop of an iconic British brand founded in London in 1967. They pride themselves on their traditional English design and manufacture, high-quality fabrics and attention to detail which allow them to blend modern fashion with its traditional 60's look.
Key Topics
Details
Industry: Fashion & Apparel
merc.comAI Visibility Breakdown
5
Structured Data
7
Content Structure
5
Entity Clarity
5
E-E-A-T Signals
8
Technical AEO
9
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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The Fitting Room Question Your Website Can't Answer (Yet)
Fashion is the most personal purchase category on the internet. And yet most fashion brands treat their website like a lookbook - beautiful to scroll, impossible to actually talk to.
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Source & Attribution
Scored by Engagemii on July 15, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/merc
Cite this score: Engagemii (2026). "AEO Score for Merc." Retrieved from https://engagemii.com/aeo/brands/merc
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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