Google Business

What is Google Merchant Center?

Merchant Center is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product data so that your products appear across Google Search, Maps, YouTube, and more.

How much does Merchant Center cost? Is it really free?

Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center. When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With our Performance Max campaigns, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.

What do I need to create a Merchant Center account?

You need to be a retailer selling products through a website, in a physical store, or both. To sign up, you’ll need a Google account. If you don’t have one yet, you can create one for free on the Create an account page . Then visit Merchant Center to tell us about your business, choose where your customers will check out (on your website or at your local store), and add your products. Learn more about getting started and how to manage your products across Google’s surfaces by visiting the <a href="https://support.google.com/mer

Where will my products show up on Google?

Once your products are added and confirmed as eligible, they can show up across different Google surfaces, such as Google Search, Google Maps, YouTube, Google Shopping tab and Google Images. Learn where your products will show up on the Where Google shows your free listings help page.