Rich Merwarth - Product Designer

"Senior designer with deep expertise in design systems and product design. 25 years of experience, a fine art practice, and a belief that good systems make room for better work." That is how Rich Merwarth introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.1 out of 10.

On the page it is passable on basic crawler access. What holds it back is structured data describing the business, a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.