Michael Charvet

Do You Need “Content”?

The same factors that affect traditional organic rankings affect your local pack rankings. We’ve already touched on the importance of backlinks.

How to Launch Landing and Home Pages Quickly?

Use the checklist below as a rough framework. Instead of starting with the dreaded “blank canvas”, use the framework to understand what page elements to include, where they fit, and what they should do. The guide is meant as a starting point; there’s no single “right” answer. You just have to create and test to find out what works for YOU.

Start with the END RESULT in mind. What action do you want the visitor to take?

Figure out what you’re trying to accomplish with the page. A clear goal saves time and frustration. Refine the exact language and action. The action might be buy a product, make an appointment, opt-in to a list, download a guide, etc. Write the call-to-action button text. Make the button text compelling. “Submit” is weak! The button can launch a popup form if you like.

Deliverable summary, what does the buyer get?

If applicable, list exactly what the buyer receives, using whatever media is appropriate.

How to Check Your Forms?

Go to each of your forms, (contact page, popup, payment form, etc.) and fill them in with your own information. The form should submit without an error. What happens next depends on how the form is configured.