AI Visibility Scorecard
Mintel
mintel.com · Professional Services
Somewhat visible. AI bots can read Mintel, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 3 times
ChatGPT · Claude
#1,231 of 526,498 in Professional Services for AI visibility
7
AEO Visibility
iVisible · 7/10
30
Muse Index Score
iAI agent readiness
Agent-ready · 30/100
0
AI Adoption
iNone detected · 0/100
About Mintel
from our crawl and measurement
Mintel is a London business whose own site puts it this way: "Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions." Measured against the twelve signals AI engines rely on, it scores 7.0 out of 10, a strong showing.
The gap is on the page itself: the site is missing structured data describing the business, an llms.txt file, a sitemap, which are the first things an answer engine looks for.
Our monitoring has logged 2 AI crawler visits here: the engines come, the question is what they find.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Good
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Good
Press and news coverage.
Community
Fair
Forum and community discussion.
Social Mentions
Fair
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7/10, Mintel has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Mintel
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/mintel
Cite this score: Engagemii (2026). "AEO Score for Mintel." Retrieved from https://engagemii.com/aeo/brands/mintel
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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