Missing Numbers - By the Centre for Public Data

Missing Numbers is a business whose own site puts it this way: "Missing Numbers investigates, and campaigns to close, important gaps in UK public data." Its AI visibility score is 5.6 out of 10: the engines can find it, but they do not have much to hold on to.

On the page it is passable on a partly stated business identity, basic crawler access and partial sitemap and link coverage. What holds it back is structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established and there is little discussion of it. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).