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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Marsh just got measured.
6.7/10 means Marsh is somewhat visible. AI bots can read you, but you are missing the structured signals that would push citation rate above competitors.
About Marsh
Marsh helps organizations navigate risk, develop talent, and build strategies to thrive. Expertise in risk, reinsurance, capital, people, and consulting.
Key Topics
Details
Industry: financial services
mmc.comAI Visibility Breakdown
3
Structured Data
9
Content Structure
7
Entity Clarity
4
E-E-A-T Signals
6
Technical AEO
6
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 10, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/mmc
Cite this score: Engagemii (2026). "AEO Score for Marsh." Retrieved from https://engagemii.com/aeo/brands/mmc
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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