OtherFolk®

When is the right time to rebrand?

Rebrands tend to happen when the business has moved on, but the brand hasn’t kept pace. If that gap is starting to affect how you show up or how you sell, it’s worth taking seriously.TBC Minute readBrand ManagementThe need to rebrand tends to either build over time, or comes at a point where the business needs to change direction and the brand needs to move with it.

What's a brand sprint workshop?

How we put the whole team on the same page before brand development begins.TBC Minute readBrand DevelopmentGreat branding can only be built on strategic clarity: knowing why you exist, who you are for, and how you want to show up. That clarity cannot be left to find it's own way – it has to be built top-down, with intention.

Who Needs to Be There?

Your agency/studio, and key decision-makers: founders, senior leadership, marketing leads, and anyone else with a stake in the brand. If someone is missing, decisions made in the sprint risk being undone once they weigh in. That said, it's important to keep the stakeholder group small – like any project, too many voices risk pulling the project apart, and creating more noise than neccesary.

What Happens in a Brand Sprint Workshop?

The workshop runs through a series of structured exercises over the course of approximately three hours (with breaks). Each exercise exists for a reason:The Five-Year Roadmap: This forces the team to think beyond today’s targets.