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AI Visibility Scorecard
Matt’s Substack
msomma.substack.com · Sports & Recreation
Somewhat visible. AI bots can read Matt’s Substack, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#1,558 of 180,034 in Sports & Recreation for AI visibility
6.7
/10
AEO Score
About Matt’s Substack
from msomma.substack.com
Thoughts on the Hurricanes, the NHL as a whole, baseball, and more. Click to read Matt’s Substack, by Matt Somma, a Substack publication with hundreds of subscribers.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
3
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
8
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
10
Press and news coverage.
Community
10
Forum and community discussion.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.7/10, Matt’s Substack has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Matt’s Substack
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
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Source & Attribution
Scored by Engagemii on July 25, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/msomma-substack
Cite this score: Engagemii (2026). "AEO Score for Matt’s Substack." Retrieved from https://engagemii.com/aeo/brands/msomma-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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