AI Visibility Scorecard
MS Trust
mstrust.org.uk · Nonprofits
Somewhat visible. AI bots can read MS Trust, but it is missing signals that would get it named ahead of competitors.
AI engines read this profile 2 times
ChatGPT
#4,885 of 827,734 in Nonprofits for AI visibility
85
AI Naming Predictability
iNamed sometimes · 85/100
Nonprofits average 9
Top 1% of Nonprofits
See what's behind this score →5
-
Network Authority
iNot connected yet
Nonprofits average 0.0
0 relationships · Nonprofits average 2
See what's behind this score →35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
Nonprofits average 14
See what's behind this score →0
About MS Trust
from mstrust.org.uk
Expert advice, the latest MS news, and research updates from MS Trust — supporting people living with MS, newly diagnosed, and those who care for them.
- Company ·
- MS Trust
- Website ·
- mstrust.org.uk
- Industry ·
- Nonprofits
- Site status ·
- Live (The website showed an active business site when last checked (Oct 31, 2026).)
- Last scored ·
- Aug 2, 2026
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Good
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 5.4/10, MS Trust has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for MS Trust
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How to Get Your Company Named by ChatGPT, Gemini, and Claude
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
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Source & Attribution
Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/mstrust-org-uk
Cite this score: Engagemii (2026). "AEO Score for MS Trust." Retrieved from https://engagemii.com/aeo/brands/mstrust-org-uk
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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