AI Visibility Scorecard
msusurplusstore.com · Education
Borderline visible. AI bots can crawl MSU Surplus Store, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 16 times
ChatGPT · Claude · Meta AI · Apple Intelligence
#28,953 of 937,470 in Education for AI visibility
12
AI Naming Predictability
iNamed occasionally · 12/100
More likely to be named than 98% of Education companies
4
AEO Visibility
iBorderline · 4/10
50
Muse Index Score
iAI agent readiness
Transactable · 50/100
0
AI Adoption
iNone detected · 0/100
from our crawl and measurement
"The Michigan State University Surplus Store sells new and used items that are no longer needed. You can find anything you might see on a college campus, including computers, furniture." That is how MSU Surplus Store introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.
Our crawl found structured data on the page (Organization, WebSite), an llms.txt file for AI models and a sitemap. It is missing a heading structure that lays out what it offers.
AI crawlers have visited 6 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic).
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Good
Social discussion and mentions.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4/10, MSU Surplus Store is crawlable but under-signaled - fixable, and the signals above are where to start.
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The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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MSU Surplus Store lists 247 products, 242 in stock, priced 0.00 to 85,000.00.
Machine-readable copy: the product feed (JSON).
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/msusurplusstore
Cite this score: Engagemii (2026). "AEO Score for MSU Surplus Store." Retrieved from https://engagemii.com/aeo/brands/msusurplusstore
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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