AI visibility score
4.0/ 10Fair

#28,953 of 937,470 in Education

As of 2026-08-01 · Engagemii indexCheck another site →The index →

AI Visibility Scorecard

MSU Surplus Store

MSU Surplus Store

Unclaimed

msusurplusstore.com · Education

Borderline visible. AI bots can crawl MSU Surplus Store, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.

AI engines read this profile 16 times

ChatGPT · Claude · Meta AI · Apple Intelligence

#28,953 of 937,470 in Education for AI visibility

12

AI Naming Predictability

i

Named occasionally · 12/100

More likely to be named than 98% of Education companies

4

AEO Visibility

i

Borderline · 4/10

50

Muse Index Score

i

AI agent readiness

Transactable · 50/100

0

AI Adoption

i

None detected · 0/100

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About MSU Surplus Store

from our crawl and measurement

"The Michigan State University Surplus Store sells new and used items that are no longer needed. You can find anything you might see on a college campus, including computers, furniture." That is how MSU Surplus Store introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.

Our crawl found structured data on the page (Organization, WebSite), an llms.txt file for AI models and a sitemap. It is missing a heading structure that lays out what it offers.

AI crawlers have visited 6 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic).

Industry · Education
Last scored · Aug 1, 2026

The 6 signals AI reads

Strong · Good · Fair · Weak

Structured Data

Good

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Good

Clear headings and answer-style content.

Entity Clarity

Good

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Weak

Experience, Expertise, Authority, Trust markers.

Technical AEO

Strong

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Strong

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Strong

Inbound links from other sites.

Domain Authority

Weak

Little domain authority yet.

Reference Presence

Weak

Not in AI knowledge graphs yet.

News & Press

Weak

No press coverage found yet.

Community

Weak

No community discussion yet.

Social Mentions

Good

Social discussion and mentions.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4/10, MSU Surplus Store is crawlable but under-signaled - fixable, and the signals above are where to start.

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Picked for MSU Surplus Store: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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MSU Surplus Store lists 247 products, 242 in stock, priced 0.00 to 85,000.00.

Show all 247 products

Machine-readable copy: the product feed (JSON).

Source & Attribution

Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/msusurplusstore

Cite this score: Engagemii (2026). "AEO Score for MSU Surplus Store." Retrieved from https://engagemii.com/aeo/brands/msusurplusstore

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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